October 2021 marked the launch of the Maak & Transmettre workshop. It was important to be able to communicate this information on a poster, marking the beginning of a beautiful collaboration with graphic design duo Mmonokl, whose idea was to create a “tufted poster”. Here, the carpet leaves the floor to become a poster on the wall! Mathilde and Marine Klug created the graphic design, while the M&T team did the tufting, with more precise parts done with a punch needle, especially the typography. The threads are chosen to recreate the feel of machine-made paper. Both a challenge and a highly successful group effort, the poster was produced and exhibited at the launch event.